Millennium Post

Adidas lowers sales target for Reebok

German sportswear major Adidas group on Friday lowered its 2015 sales target for its struggling brand Reebok to 2 billion euro from 3 billion euro.

Following the strategic decision not to renew the previous NFL (National Football League) licence and a change in reporting of National Hockey League related licence sales and the Group's focus on margin and operational efficiency, Reebok's 2015 sales target is now reduced to 2 billion euro from 3 billion euro, Adidas said in a statement.

'Our razor-sharp focus on fitness will allow us to capture the hearts and minds of all fitness enthusiasts worldwide. Our new category structure will bring more focus,' Reebok chief marketing officer Matt O'Toole said.
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