Millennium Post

Ad campaigns are big part of actors’ lives, says Ranbir

Ranbir Kapoor, who has been roped in as the ambassador of Swiss watch brand TAG Heuer, says advertisement campaigns play a significant role in an actor’s life.

‘To be honest, advertisements are a big part of actor’s life and are equally important just like their movies,’ said Ranbir at an event held here Tuesday. ‘An actor may have one or two movies releasing in a year, but the ad campaign runs throughout the year,’ the actor added.

The 32-year, who seem to be taking forward the legacy of Kapoor family, insists that advertisements carry higher recall value and have wider reach. ‘When Saawariya (his debut film) was released not many people saw it and I was doing an endorsement that time. Everyone got to know me through the advertisement... such is the reach of advertisements,’ said Ranbir.

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