Millennium Post

Acceptance of female bosses on rise in media, FMCG: Study

Two key sectors -- media and consumer durables -- are breaking gender stereotypes in the country with a growing preference for female bosses, even as a larger chunk of employees are still inclined towards male chiefs, says a survey.

According to’s latest TJinsite Survey, there is a growing acceptance for women bosses in the key sectors of media, entertainment, consumer durables and FMCG. Nearly 67 per cent respondents prefer to work under a woman leader in the media & entertainment industry. In consumer durables/FMCG companies, employees have <g data-gr-id="25">equal</g> preference for male and female bosses <g data-gr-id="26">while</g> in IT/telecom, 92 per cent respondents prefer a male boss.

"While there is a lot of ground to cover, and gender equality is still a burning issue, this cultural shift and acceptance is taking place across India," the survey said. However, <g data-gr-id="31">majority</g> of respondents still voted for male bosses as 66 per cent said they preferred working with a male boss and the rest, 44 <g data-gr-id="32">per cent</g>, voted for female bosses. "One of the reasons why the preference is skewed towards male bosses is because of the dearth of women leaders in companies. Also, in many industries, employees may not have worked with a female boss at all. Hence the preference for a male boss," COO Vivek Madhukar said. 

Interestingly, 79 <g data-gr-id="22">per cent</g> female respondents say they will prefer a male boss as compared to a <g data-gr-id="21">boss</g> of their gender. In the case of male respondents, the figure was lower. Sixty-six per cent say they will prefer a male boss. The rest, 34 <g data-gr-id="23">per cent</g>, said they would like to work under a woman boss. 

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