Aamir adopts a creative music launch

Aamir Khan has always adopted innovative ways to promote his new films and his upcoming film Talaash is no different. The actor plans to recreate Hotel Lido from the movie as part of the music launch.

According to sources, the entire venue of the music launch will look like Hotel Lido, which is an important aspect of the film.

He has also contacted all the extras and junior artistes to be present at the launch to add authenticity to the event. The idea is to look real.

The makers feel that by creating this ambience, the audience will very well be able to relate to the movie. Jointly produced by Excel Entertainment and Aamir Khan, the film is directed by Reema Kagti. It also features Kareena Kapoor and Rani Mukerji.