Why little loving is a dangerous thing

What happens when love beckons at your door but by then it’s too late to realise its worth. The film I don’t luv you, tests the phase of flirting, a risky but an experimental tactic in vogue amongst the youth.

Being extremely casual in a relationship without any commitment quotient has become the motto. The film is a story of youth and how they take life easily until they fall in serious love.

After Gandhi to Hitler, Amrapali Group is back again with another creative venture — I Don’t Luv you — a wonderful chemistry of different colors of love. Directed by Amit Kasaria, the music is the USP of the film. Singers like Mika Singh, Shaan and Javed Ali have lent their voices.
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