US ad major TBWA buys digital agency Magnon
10 Jan 2013 6:22 AM IST
Global advertising major TBWA, part of the New York-based Omnicom group, has acquired Indian digital agency Magnon Group.
The acquisition, whose size was not disclosed by the companies, includes Magnon Solutions and Magnon International, a digital outsourcing agency that serves clients across five continents.
Commenting on the deal, Omnicom President and CEO John Wren said that ‘TBWA’s partnership with Magnon is a reflection of Omnicom’s continued commitment to building its strengths and capabilities across the Indian subcontinent, in an effort to support the growing needs of our clients regional marketing objectives.’
Founded in 2000 by Vineet Bajpai, Magnon employs nearly 150 professionals in Mumbai and New Delhi. ‘Effective immediately, Magnon will become part of the TBWA Group of companies in India.
The digital agency, Magnon Solutions, will join TBWA’s global Digital Arts Network (DAN) and the digital outsourcing company, Magnon International, will become part of E-Graphics and an accelerator for DAN’s production offering,’ Magnon said in a statement.
The acquisition, whose size was not disclosed by the companies, includes Magnon Solutions and Magnon International, a digital outsourcing agency that serves clients across five continents.
Commenting on the deal, Omnicom President and CEO John Wren said that ‘TBWA’s partnership with Magnon is a reflection of Omnicom’s continued commitment to building its strengths and capabilities across the Indian subcontinent, in an effort to support the growing needs of our clients regional marketing objectives.’
Founded in 2000 by Vineet Bajpai, Magnon employs nearly 150 professionals in Mumbai and New Delhi. ‘Effective immediately, Magnon will become part of the TBWA Group of companies in India.
The digital agency, Magnon Solutions, will join TBWA’s global Digital Arts Network (DAN) and the digital outsourcing company, Magnon International, will become part of E-Graphics and an accelerator for DAN’s production offering,’ Magnon said in a statement.
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