Twitter launches new campaign to empower women

Taking cue from a study showcasing a prevailing male dominance over both online and offline space, social networking site Twitter recently launched #Positionofstrength campaign to empower women to raise voices against any form of discrimination.

The movement, which has already been launched in Australia and Ireland, seeks to bridge the gender equality gap online in India and “inspire the next generation of women leaders to have an influential voice in society.” “We have heard from many women influencers who have used Twitter to drive awareness on gender pay gap, childcare, domestic violence, healthcare and flexible work. With the introduction of #PositionOfStrength, we hope to strengthen the women empowerment movement and encourage women to amplify their voices in a secure and confident manner,” says Mahima Kaul of Twitter India.