Millennium Post

TRAI for revamp of TV rating system

Observing that the present system of guaging TV ratings was ‘not credible’, Broadcast regulator TRAI on Wednesday asked the government to revamp the system at the earliest, failing which it may intervene.

Releasing recommendations on the guidelines for TV rating agencies, the regulator expressed unhappiness over ‘little or no progress’ on implementation of suggestions given by it aound five years back.

Among the recommendations is the one suggesting self-regulation of TV ratings through an industry led body like Broadcast Audience Research Council (BARC). The TRAI wanted the Information and Broadcasting Ministry to notify its recommendations ‘preferably within two months.’

People know that ‘the present system of TV ratings is not credible and the public suffers because of this, as it is not known which programmes are really popular’, TRAI chairman Rahul Khullar said.
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