Too much publicity fatal: Mahadevan

Director Anant Mahadevan’s next directorial venture is Life Is Good, which was written by late Sujeet Sen. He is keen to take it to the larger audience but at the same time he doesn’t want to go for too much marketing to promote it.

‘Box office success is important, but every movie has its own audience. It’s important to take the movie to our target audience,’ Mahadevan  said.

‘Publicity is very crucial for a low budget movie, but I strongly believe that excessive publicity is fatal for these kind of movies because people do have much higher expectations in that case,’ added the director who had directed Dil Vil Pyar Vyaar and Dil Maange More.

Life Is Good is based on some of Sen’s real life incidents.
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