‘Surya Roshni has one of India’s pioneer LED facilities’
20 May 2014 11:04 PM GMT
Can you give an overview of Surya Roshni.
Surya Roshni is an Indian multinational which takes pride for being the largest Indian lighting company and the largest G.I & Hollow section pipe manufacturer. Surya has proved its mettle in every realm of excellence. The elegant product line includes wide range of FTL (tube lights),CFL lamps ,GLS lamps, HPSV and metal halide lamps, an innovative range of luminaries with LED and induction technologies, lighting poles , high masts etc. Surya enjoys about 25 per cent market share in India. Surya Roshni is the only company which is manufacturing ½ inch to 100 inch dia pipes and is the largest exporter of ERW pipe in India.
Recently, Surya Roshni has embarked upon a new journey by entering into the realm of fans. Surya launched ‘Pick Me’ designs of colourful range of ceiling, table, pedestal and wall mounting fans along with the wide range of
domestic exhaust fans.
Is Surya Roshni into the LED segment? Please Explain.
Yes, Surya Roshni is into LED segments. LED is the most revolutionary invention after Thomas Alva Edison Bulb and today lighting is migrating from conventional lighting to solid state lighting, which is 100 per cent lighting electronics. This emerging technology will remain development-oriented technology full of opportunities and challenges with sustainability as key.
We at Surya Roshni have invested in design, development and manufacturing of LED products. Apart from these, now a days LED bulbs are fast replacing the GLS bulbs (incandescent). Keeping this in mind, Surya Roshni has come out with LED Lamps. They are energy efficient and environment friendly as well as power saver. LED lamp is completely mercury free and saves up to 85 per cent energy .It works in the voltage range of 110V to 300V. Life of Surya LED lamps is 25000 Hrs. Surya LED luminaries series also consists of a wide basket of luminaries catering to different application of indoor as well as outdoor illumination.
But aren’t LED lights more expensive than bulbs and tube lights?
LED products need to be seen from sustainability, value creation to consumer/channel partner and total product life cycle point of view. Although LEDs seem to be more expensive than other type of lighting, they are very cost effective in the long run. First of all it saves energy and secondly they operate for a much longer duration than ordinary lamps. Their design flexibility, powerful nature, small size and availability in almost all kinds of colours make them an attractive choice for household and other use.
What are your views on the LED market and its future in India?
This emerging technology is having a very bright future in India. Today market is expected to grow at 40-45 per cent for LEDs in India. But this will remain technology driven at least for next five years, where innovation to market will be the key to sustainability and also value creation throughout product life cycle will be very important. We have started the marketing of LED products.
We have also started the in-house production of indoor and outdoor LED luminaries at our plants. This includes LED bulbs, LED down lighters & LED street light. Surya focus shall be to educate and promote only sustainable energy efficiency and drive LED products. Wherever application warrants us to help safeguard longevity and energy efficiency to drive competitive advantage and value proposition for our channel partners, Surya Roshni creates landmark in lighting industry by adding in its product portfolio bulbs for 5w & 7w, which shall replace 40w & 60w incandescent lamps.Future of LED market looks very bright.
Can you elaborate on your firm’s Research & Development Centre.
Surya Technology & Innovation Centre (STIC) at Noida is a jewel in the crown of Surya stable. This one of the most advanced state of the art lighting laboratory and research centre with specific focus on LED. This set-up is already Department of Scientific & Industrial Research, Ministry of Science and Technology (DSIR)-approved and we are in the process of taking NABL accreditation. It is equipped with the most advanced photometric laboratory which houses high speed automatic mirror photo goniometer from LMT Germany. It is undoubtedly the best equipment available for light measurement and optical evaluation for conventional lighting system as well as precise LED measurement. With all the above up-gradation, it is an established fact that today STIC Noida facility is one of the pioneer facilities for LED products design and development in India having best infrastructure for optics design, Electronics Design, Thermal Design & Mechanical Design. The same has been acknowledged by National and International, renowned lighting bodies. STIC has been listed as one of the best testing laboratories in India by Bureau of Energy Efficiency (BEE) for the measurement complying BIS Standard / International Standard of LED lighting System.
Surya Roshni is an Indian multinational which takes pride for being the largest Indian lighting company and the largest G.I & Hollow section pipe manufacturer. Surya has proved its mettle in every realm of excellence. The elegant product line includes wide range of FTL (tube lights),CFL lamps ,GLS lamps, HPSV and metal halide lamps, an innovative range of luminaries with LED and induction technologies, lighting poles , high masts etc. Surya enjoys about 25 per cent market share in India. Surya Roshni is the only company which is manufacturing ½ inch to 100 inch dia pipes and is the largest exporter of ERW pipe in India.
Recently, Surya Roshni has embarked upon a new journey by entering into the realm of fans. Surya launched ‘Pick Me’ designs of colourful range of ceiling, table, pedestal and wall mounting fans along with the wide range of
domestic exhaust fans.
Is Surya Roshni into the LED segment? Please Explain.
Yes, Surya Roshni is into LED segments. LED is the most revolutionary invention after Thomas Alva Edison Bulb and today lighting is migrating from conventional lighting to solid state lighting, which is 100 per cent lighting electronics. This emerging technology will remain development-oriented technology full of opportunities and challenges with sustainability as key.
We at Surya Roshni have invested in design, development and manufacturing of LED products. Apart from these, now a days LED bulbs are fast replacing the GLS bulbs (incandescent). Keeping this in mind, Surya Roshni has come out with LED Lamps. They are energy efficient and environment friendly as well as power saver. LED lamp is completely mercury free and saves up to 85 per cent energy .It works in the voltage range of 110V to 300V. Life of Surya LED lamps is 25000 Hrs. Surya LED luminaries series also consists of a wide basket of luminaries catering to different application of indoor as well as outdoor illumination.
But aren’t LED lights more expensive than bulbs and tube lights?
LED products need to be seen from sustainability, value creation to consumer/channel partner and total product life cycle point of view. Although LEDs seem to be more expensive than other type of lighting, they are very cost effective in the long run. First of all it saves energy and secondly they operate for a much longer duration than ordinary lamps. Their design flexibility, powerful nature, small size and availability in almost all kinds of colours make them an attractive choice for household and other use.
What are your views on the LED market and its future in India?
This emerging technology is having a very bright future in India. Today market is expected to grow at 40-45 per cent for LEDs in India. But this will remain technology driven at least for next five years, where innovation to market will be the key to sustainability and also value creation throughout product life cycle will be very important. We have started the marketing of LED products.
We have also started the in-house production of indoor and outdoor LED luminaries at our plants. This includes LED bulbs, LED down lighters & LED street light. Surya focus shall be to educate and promote only sustainable energy efficiency and drive LED products. Wherever application warrants us to help safeguard longevity and energy efficiency to drive competitive advantage and value proposition for our channel partners, Surya Roshni creates landmark in lighting industry by adding in its product portfolio bulbs for 5w & 7w, which shall replace 40w & 60w incandescent lamps.Future of LED market looks very bright.
Can you elaborate on your firm’s Research & Development Centre.
Surya Technology & Innovation Centre (STIC) at Noida is a jewel in the crown of Surya stable. This one of the most advanced state of the art lighting laboratory and research centre with specific focus on LED. This set-up is already Department of Scientific & Industrial Research, Ministry of Science and Technology (DSIR)-approved and we are in the process of taking NABL accreditation. It is equipped with the most advanced photometric laboratory which houses high speed automatic mirror photo goniometer from LMT Germany. It is undoubtedly the best equipment available for light measurement and optical evaluation for conventional lighting system as well as precise LED measurement. With all the above up-gradation, it is an established fact that today STIC Noida facility is one of the pioneer facilities for LED products design and development in India having best infrastructure for optics design, Electronics Design, Thermal Design & Mechanical Design. The same has been acknowledged by National and International, renowned lighting bodies. STIC has been listed as one of the best testing laboratories in India by Bureau of Energy Efficiency (BEE) for the measurement complying BIS Standard / International Standard of LED lighting System.
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