Sony SIX to broadcast World Kabaddi League in India

Sports and entertainment channel Sony SIX on Monday said it has won exclusive rights to broadcast World Kabaddi League in India in its inaugural year.

World Kabaddi League, (WKL) is the world’s first professional Kabaddi League that has been conceptualised in India and will be played globally, the company said in a statement.

Commenting on the announcement, MSM Executive VP and Business Head Sony SIX Prasana Krishnan said: ‘We feel it is time to revive its legacy and make it an exciting venture for all those involved in the Kabaddi ecosystem. It will be interesting to take this sport to the swanky stadiums in India and abroad.’  ‘It’s our endeavour to popularise Indian sports and through this association we aim to create visibility and generate interest for the game,’ he added. The league will be played by 10 teams every weekend across 15 cities covering 4 continents.