Snapdeal opens data science centre in California

 The centre will focus on big data and advanced analytics to add clarity to Snapdeal’s consumer-centric initiatives, help shape business strategy and optimise operational efficiencies using data. 

“We have set up a data science engine in California, which is home to domain talent, to augment our efforts in creating a superior customer experience and strengthen our supply chain. Snapdeal is extensively working on data mining through an existing analytics team,” said co-founder Rohit Bansal.

 The centre houses experienced data scientists from leading global brands like Groupon, Google, Yahoo and Amazon and is headed by Nitin Sharma, Senior Vice President, Data Sciences, the company said in a statement. 

“The richer understanding of the customers by capturing and integrating the information on their buying behaviour will drive habit commerce and is in sync with our vision of 20 million daily transacting users by the year 2020,” Bansal added.