Samsung-bit Apple banks on mystery launch
10 Sept 2014 6:33 AM IST
A mystery event set in San Francisco pumped up expectations for Apple to unveil a stunning new device to its line-up of iPhones, iPads, iPods, and Macintosh computers.
'Apple's iWatch category launch would be one of its most important and brand-reinforcing launches in years,' Forrester analyst James McQuivey commented on Monday in a report indicating that a quarter of adult American Internet users were anticipating buying wearable computing devices in the coming year.
'Apple will show again how computing platforms are won or lost on the one-two punch of eager consumers and hungry ecosystem partners.' Apple is seeking to show that it has not lost its world-dazzling magic when it comes to innovation, and to shift attention from a recent celebrity photo theft scandal.
Apple had been customarily tight-lipped ahead of the event at a performing arts center where late Apple co-founder Steve Jobs had introduced the Macintosh computer 30 years ago. But those who follow Apple were expecting bigger versions of the iPhone and — perhaps more significantly — an entry into wearables with an 'iWatch.'
The choice of venue had fueled talk that Apple would crash the wearable computing party with a smartwatch, in a bid to dominate the segment the same way it earlier ruled smartphones, tablets and MP3 players with iPhones, iPads and iPods. Apple CEO Tim Cook had stated that wearable computing made more sense on the wrist than in eyewear such as Google Glass.
Work on a wrist-worn computing device with a heath theme is believed to have begun years ago at Apple, inspired by famed co-founder Steve Jobs and his battle with an illness that took his life in 2011.
Apple was fine-tuning a new mobile operating system that would allow for mobile payments and include a health platform which would mesh nicely with an 'iWatch' for tracking activity, sleep, pulse and more and connecting to an iPhone or iPad.
'Apple's iWatch category launch would be one of its most important and brand-reinforcing launches in years,' Forrester analyst James McQuivey commented on Monday in a report indicating that a quarter of adult American Internet users were anticipating buying wearable computing devices in the coming year.
'Apple will show again how computing platforms are won or lost on the one-two punch of eager consumers and hungry ecosystem partners.' Apple is seeking to show that it has not lost its world-dazzling magic when it comes to innovation, and to shift attention from a recent celebrity photo theft scandal.
Apple had been customarily tight-lipped ahead of the event at a performing arts center where late Apple co-founder Steve Jobs had introduced the Macintosh computer 30 years ago. But those who follow Apple were expecting bigger versions of the iPhone and — perhaps more significantly — an entry into wearables with an 'iWatch.'
The choice of venue had fueled talk that Apple would crash the wearable computing party with a smartwatch, in a bid to dominate the segment the same way it earlier ruled smartphones, tablets and MP3 players with iPhones, iPads and iPods. Apple CEO Tim Cook had stated that wearable computing made more sense on the wrist than in eyewear such as Google Glass.
Work on a wrist-worn computing device with a heath theme is believed to have begun years ago at Apple, inspired by famed co-founder Steve Jobs and his battle with an illness that took his life in 2011.
Apple was fine-tuning a new mobile operating system that would allow for mobile payments and include a health platform which would mesh nicely with an 'iWatch' for tracking activity, sleep, pulse and more and connecting to an iPhone or iPad.
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