Ola goes the Myntra way, to be app-only

After Myntra, taxi aggregator Ola will go <g data-gr-id="22">mobile-app</g> only across its 100 cities of operations from the next month.

"From just about 20 per cent of booking requests on the app at launch, Ola (now) receives as much as 99 <g data-gr-id="23">per cent</g> of its bookings through the app at the current scale," Ola said in a statement. 

Even in smaller cities, where the company has launched its services, more than 95 <g data-gr-id="21">per cent</g> of bookings come through the app at the moment, it added.

"Ola has decided to accept booking requests only through this medium from the coming month," it said. 

Until recently, customers could also book cabs on Ola's platform through its call centres. 

The number will now be available as 'Ola Care' for customer support and assistance. Additionally, Ola has rolled out an enhancement in its update this week that will allow swift loading of the app on a 2G network. 

This will enable users to save significantly on data usage while using the app and have a seamless experience even in areas with weak data connectivity.

Ola had launched its mobile app for cab booking in 2011, which now lets users book cabs, auto-rickshaws and <g data-gr-id="24">kaali</g>-<g data-gr-id="25">peeli</g> taxis. 

The app is available on Windows, Android and iOS platforms.