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Now, a mark to vouch for purity of Khadi

The President of India Pranab Mukherjee launched the Khadi Mark in New Delhi on Tuesday. The Mark is expected to provide a much needed identity to the Khadi as an assurance of purity and genuineness to customers to boost its sale, as a part of the ongoing reform measures in the sector to re-invest it in keeping with the changing time. With the introduction of Khadi Mark, no textile can be sold or otherwise traded by any person or institution as Khadi or Khadi product in any form or manner without it bearing a Khadi Mark tag, sticker or label.

The Ministry of Micro, Small and Medium Enterprises notified the Khadi Mark Regulations 2013 in the Gazette of India on 22 July 2013 to ensure the genuineness of Khadi i.e. hand spun and hand woven, containing natural fibers (cotton/wool/silk), produced in India. The KVIC is the Nodal Agency to monitor, verify and enforce the genuineness of products being sold as Khadi.

Speaking at the occasion the President said that he was pleased to launch the Khadi Mark. The word ‘Khadi’ has a deep emotional connect with every Indian. It has the distinction of being the only cloth used in making our national flag. It conjures up feelings of national pride. It is one of the most valued contributors of our national heritage. Khadi has an admirable history behind it. It is synonymous with our freedom struggle. Both as a symbol of self reliance and a credible instrument for rejuvenation of the rural sector, Khadi instantly brings to our minds its profound association with Mahatma Gandhi.

The President further added that Khadi has, over the years, kindled hope for over a million artisan families to rise above deprivation and backwardness.
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