‘No campaign can change fate of bad films’

But he says the fate of a movie only lies in its quality. The actor is in Kolata to shoot for Shoojit Sircar’s Piku, and has been regularly sharing some snapshots from the schedule for his ‘extended family’ on social networking platforms -- whether the movie’s makers like it or not.

‘They wonder and send alarms to not publicise the pictures of the film PIKU...yet...for they jeopardise the marketing of the other projects I work on...which shall be released much ahead of this one,’ Big B posted on his blog ‘But...I matter what strategy one may devise, if the film is not good, no amount of campaign genius by genius campaigners, shall change the fate of a bad film,’ he further wrote. His Shamitabh releases Feb 6, 2015. ‘There shall be marketing for that aggressively during December and January coming months,’ he said.

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