Nestle sells 3.3 cr packs of Maggi in 10 days

Nestle India has so far sold 3.3 crore packs of its instant noodles Maggi in 350 towns across India since the relaunch of the product last week, five months after it was banned by central food safety regulator FSSAI. In an analyst presentation, the company said it is selling Maggi at 1.2 lakh outlets through 724 distributors. On the financial implications of the ban on Maggi, Nestle India said it had to bear an exceptional cost of Rs 476.2 crore, which included cost of destroying 34,663 tons of the noodles. With Maggi back in the market, Nestle India said it is now aiming for “bring back double digit growth” and “back to stability” .