NDTV enters online wedding market
5 Dec 2015 5:42 AM IST
Media group NDTV on Friday announced its foray into online wedding market space with its new venture Special Occasion Ltd, which has raised an undisclosed sum from US-based CerraCap Ventures.
The fund raising puts the valuation of Special Occasion at $20 million, NDTV said in a statement. The group has appointed Sachin Singhal as a CEO of Special Occasion, in which Baseline a sports marketing, entertainment and licensing firm, is also in the process for investment.
Commenting on the development, NDTV Group CEO NDTV Vikram Chandra said: "Weddings' is yet another business where we already have a high brand recall through our marquee shows in the wedding space. We are confident that with CerraCap's investments, we will be able to roll the latest of the NDTV ecommerce ventures, successfully."
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