Be specific on your communication with media: BJP leaders to media team
New Delhi: Taking a note of the growing impact of media, the ruling BJP is taking effort to 'tackle' media discreetly, eleven months ahead of the Lok Sabha elections.
"Be specific on your communication with media," top leadership of the party directed its media unit during a meeting at its headquarters here on Friday. They also asked media in-charges not to use controversial words, and to undertake 'fake' news with eyes wide open.
Union Minister Ravi Shankar Prasad, Rajya Sabha members of the party Anil Jain and Anil Baluni and party's general secretary Arun Singh were present in the six hours long meeting. However, earlier it was reported that BJP chief Amit Shah and party's general secretary Ram Lal will address the meeting, but they both attended a two-day long BJP-RSS meeting at Surajkund in Haryana, a party source mentioned.
In another effort to reach out to the mass with the accomplished tasks and major achievements of Modi-led government in the last four years, the saffron party is also looking for 'knowledgeable' and 'articulated' youths having good communication skills in every state. "The participants of the meeting were asked to make a list of 10 youths, including female party workers or associated with any Morcha in every state," sources said.
Following few regional parties' styles, the national party also ready to adopt the policy to train youths from any sector, having good communication skills as party's spokesperson, can repair the local and national communication route ahead of the general elections.
The media team was also asked to prepare another list of party's district presidents, MLAs and MPs on the basis of their performances during the 'Sampark for Samarthan' campaign- which is also a communication strategy of the party leading by the BJP national president Amit Shah.
Meanwhile, the party seems very much in the poll-mode with the recent outreach programmes, road shows and scheduled meetings with the parent organisation Rashtriya Swayamsevak Sangh.
With this course of actions, the party's core team is also planning to strengthen its organisation base in booth wise, with the help of RSS. They have also planned to boost its shakti kendras.
