MSME Ministry unveils online shopping portal
1 Aug 2014 6:45 AM IST
The business to consumer website, www.msmeshopping.com, is meant exclusively for products sourced from Indian micro, small and medium enterprises (MSMEs) and will serve as a low-cost marketing platform for them.
‘This portal is exclusively dedicated to Indian MSMEs. Our cost is low that is why people will prefer buying from us. We need to spread awareness about this portal,’ Mishra told reporters on the sidelines of the launch.
The MSME minister added that marketing has always been a very expensive affair and MSMEs find it difficult to source big budgets on advertisements, brand building and maintaining sales distribution channels.
‘This results in larger dependence on middle-men who eat away their (MSME’s) profit margin,’ Mishra said.
Elaborating on the portal, NSIC CMD H P Kumar said: ‘There are other portals available in the country, but their (registration) cost is very high, it is prohibitive. We have cut down the cost, the registration fee is Rs 5,000 for one year, irrespective of the number or value of products sold. We don’t charge transaction charges’.
‘This portal is exclusively dedicated to Indian MSMEs. Our cost is low that is why people will prefer buying from us. We need to spread awareness about this portal,’ Mishra told reporters on the sidelines of the launch.
The MSME minister added that marketing has always been a very expensive affair and MSMEs find it difficult to source big budgets on advertisements, brand building and maintaining sales distribution channels.
‘This results in larger dependence on middle-men who eat away their (MSME’s) profit margin,’ Mishra said.
Elaborating on the portal, NSIC CMD H P Kumar said: ‘There are other portals available in the country, but their (registration) cost is very high, it is prohibitive. We have cut down the cost, the registration fee is Rs 5,000 for one year, irrespective of the number or value of products sold. We don’t charge transaction charges’.
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