Microsoft’s Nokia adopts Google’s Android OS to take on rivals
25 Feb 2014 6:07 AM IST
The company introduced three smartphones, based on a modified version of the Android, called Android open source project (AOSP), for the X series.
‘The X range of phones is targeted at the growth markets where low-cost smartphones are growing at over four times,’ Nokia's Devices and Services Executive Vice President Stephen Elop told reporters here.
Nokia's X range of smartphones run Android applications, Microsoft services and signature Nokia experiences like Here maps. The X model will be available immediately for euro 89 excluding taxes.
The other two models — X+ and XL— will be available in early second quarter for euro 99 and euro 109 respectively, Elop added. Nokia X comes with a 4 inch screen and 3MP camera whereas XL has a 5 inch screen and 5 MP camera.
It is for the first time that Nokia has come out with a phone which has Android-based applications. This is a move by the company in order to get a pie of the Android phone market.
As per the IDC figures of the last quarter of 2013, Android had a 78.1 per cent share of global smartphone shipments while the Microsoft Windows Phone platform share stood at 3 per cent. The release of the phones comes just days ahead of its scheduled takeover by Microsoft. The software giant had acquired the handset business of Nokia for $7.2 billion last year. Elop said the X range of phones will become a feeder system for its Lumia range.
Apart from the X range of phones, Nokia also introduced one Internet enabled entry level phone for euro 29 and a Asha range of phone for euro 45, which will be available in the market immediately.
‘Nokia has connected billions of people around the world, and today we demonstrated how our portfolio is designed to connect the next billion people to great experiences,’ Elop added.
Elop said the company now has phones in four levels, which include the entry-level phones like Nokia 220, the Asha series, the X range of phones and the Lumia series. ‘Priced at just euro 45, the Nokia Asha 230 is the most affordable Asha touch device ever. Available in single and Dual SIM variants, it will start rolling out immediately across Asia-Pacific, Europe, India, Latin America, the Middle East and Africa,’ he added.
BBM soon for Windows Phone, Nokia X
Barcelona: BlackBerry will roll out its popular instant messaging service BBM for Windows Phone and upcoming Nokia X smartphones in the next few months.
The Canadian smartphone maker in October last year launched BBM for rival Android- and iOS-based handsets and the app since then has been downloaded on over 40 million such handsets.
‘BBM continues to grow in popularity as millions of people use our mobile platform for chatting and connecting with friends or colleagues, and we are very excited that we will soon welcome Windows phone and Nokia X users to the BBM community,’ BlackBerry President, Global Enterprise Solutions John Sims said.
BBM will be available as a free download from the Windows Phone Store this summer, while it will be available on Nokia Store when Nokia X platform is launched.
Combining with the existing 60 million active BBM users worldwide, the total BBM base stood at 100 million as of 30 November, 2013. The Canadian handset maker has seen a significant decline in sales over the last few quarters amid stiff competition from smartphone makers like Apple, Samsung and Nokia.
BlackBerry is placing big bets on apps, including taking its popular messaging service BBM to other operating systems, aimed at raking in additional revenue.
Following the availability of BBM on these new platforms, Nokia users will have access to messaging and collaboration features like BBM Chats, BBM Groups, BBM Voice and BBM Channels.
‘The X range of phones is targeted at the growth markets where low-cost smartphones are growing at over four times,’ Nokia's Devices and Services Executive Vice President Stephen Elop told reporters here.
Nokia's X range of smartphones run Android applications, Microsoft services and signature Nokia experiences like Here maps. The X model will be available immediately for euro 89 excluding taxes.
The other two models — X+ and XL— will be available in early second quarter for euro 99 and euro 109 respectively, Elop added. Nokia X comes with a 4 inch screen and 3MP camera whereas XL has a 5 inch screen and 5 MP camera.
It is for the first time that Nokia has come out with a phone which has Android-based applications. This is a move by the company in order to get a pie of the Android phone market.
As per the IDC figures of the last quarter of 2013, Android had a 78.1 per cent share of global smartphone shipments while the Microsoft Windows Phone platform share stood at 3 per cent. The release of the phones comes just days ahead of its scheduled takeover by Microsoft. The software giant had acquired the handset business of Nokia for $7.2 billion last year. Elop said the X range of phones will become a feeder system for its Lumia range.
Apart from the X range of phones, Nokia also introduced one Internet enabled entry level phone for euro 29 and a Asha range of phone for euro 45, which will be available in the market immediately.
‘Nokia has connected billions of people around the world, and today we demonstrated how our portfolio is designed to connect the next billion people to great experiences,’ Elop added.
Elop said the company now has phones in four levels, which include the entry-level phones like Nokia 220, the Asha series, the X range of phones and the Lumia series. ‘Priced at just euro 45, the Nokia Asha 230 is the most affordable Asha touch device ever. Available in single and Dual SIM variants, it will start rolling out immediately across Asia-Pacific, Europe, India, Latin America, the Middle East and Africa,’ he added.
BBM soon for Windows Phone, Nokia X
Barcelona: BlackBerry will roll out its popular instant messaging service BBM for Windows Phone and upcoming Nokia X smartphones in the next few months.
The Canadian smartphone maker in October last year launched BBM for rival Android- and iOS-based handsets and the app since then has been downloaded on over 40 million such handsets.
‘BBM continues to grow in popularity as millions of people use our mobile platform for chatting and connecting with friends or colleagues, and we are very excited that we will soon welcome Windows phone and Nokia X users to the BBM community,’ BlackBerry President, Global Enterprise Solutions John Sims said.
BBM will be available as a free download from the Windows Phone Store this summer, while it will be available on Nokia Store when Nokia X platform is launched.
Combining with the existing 60 million active BBM users worldwide, the total BBM base stood at 100 million as of 30 November, 2013. The Canadian handset maker has seen a significant decline in sales over the last few quarters amid stiff competition from smartphone makers like Apple, Samsung and Nokia.
BlackBerry is placing big bets on apps, including taking its popular messaging service BBM to other operating systems, aimed at raking in additional revenue.
Following the availability of BBM on these new platforms, Nokia users will have access to messaging and collaboration features like BBM Chats, BBM Groups, BBM Voice and BBM Channels.
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