Millennium Post

MF mis-selling worries industry body

With an aim to check mis-selling of mutual funds by bank staff and employees of other financial services firms, the regulators have made it mandatory for such persons to get an 'Employee Unique Identification Number' (EUIN) for sale of MF schemes.
The decision has been taken by the mutual fund industry body and self-regulatory organisation AMFI in consultation with capital markets regulator Sebi.

As per the notifications issued by the fund houses, the EUIN would be mandatory for all kinds of mutual fund transactions with effect from 1 August.

While EUIN regime has been brought into effect this month for mutual fund transactions through traditional physical modes this month, the transactions made through mobile, stock exchanges, ATMs and call centre platforms would mandatorily need EUINs from August 1 onwards.
As per directions from Sebi, which regulates mutual fund in the country, the fund houses have been asked to create a unique identity number of the employee, relationship manager, sales person of the distributors interacting with the investor for the sale of mutual fund products. This is in addition to the AMFI Registration Number (ARN) of the distributor.

EUIN aims to assist in tackling the problem of mis-selling even if the employees, relationship managers, sales persons leave the employment of the distributor and would also apply to employees of banks who sell mutual fund products.

The issue of mis-selling of mutual funds by bank staff has come under regulatory scanner in the recent past, amid suspicion that certain employees might be selling wrong products to the investors to get higher commissions.Quoting of EUIN would be mandatory in case of advisory transactions.The EUIN is largely applicable to sales persons of non individual mutual fund distributors.
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