Millennium Post

Mahindra First Choice opens its 200th outlet

Certified car user player Mahindra First Choice Wheels Ltd (MFCWL) on Wednesday took the number of its outlets to 200 with the opening of two outlets here.

‘With the inauguration of two outlets in Ahmedabad on Wednesday, we have reached a significant milestone of 200 outlets,’ said MFCWL President (HR, After-Market & Corporate Services) Rajeev Dubey.

The company is targetting 500 outlets over the next three years, including in metros and tier-II towns and cities.

‘We are well on our way to achieve the target of having 500 outlets by FY2015,’ he asserted.

‘We have expanded at a compound annual growth rate (CAGR) of 40 per cent over the last five years, that too even in the current year when the growth rate for new passenger vehicles is hovering at 6 per cent,’ pointed out Dubey.

With around 15,000 used cars sold per month, Gujarat is a strategic market for the company, he said.

‘We presently have seven dealers in the state and plan to increase the number to 12 by the end of FY13,’ he added.

Mahindra First Choice Wheels Ltd has dealerships in Ahmedabad, Mehsana, Bhuj and Vapi.
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