Leela Hotels Group unveils new brand identity and logo
6 April 2013 3:26 AM GMT
Hospitality chain Leela Palaces, Hotels and Resorts on Friday unveiled a new brand identity, including a new logo and a revamped website as part of an image makeover.
A comprehensive plan will guide the transition of the new identity at existing and upcoming properties which also includes signages, advertising creatives, guest facing materials, sales and marketing collaterals, stationery and amenities, the company said in a statement.
Commenting on the initiative, Leela Palaces, Hotels and Resorts Chairman and MD Vivek Nair said: 'The Leela Group's new brand identity is a tribute to The Leela's past and future, and articulates the brand's promise to offer only the finest luxury experiences, in settings that are the essence of India.
A comprehensive plan will guide the transition of the new identity at existing and upcoming properties which also includes signages, advertising creatives, guest facing materials, sales and marketing collaterals, stationery and amenities, the company said in a statement.
Commenting on the initiative, Leela Palaces, Hotels and Resorts Chairman and MD Vivek Nair said: 'The Leela Group's new brand identity is a tribute to The Leela's past and future, and articulates the brand's promise to offer only the finest luxury experiences, in settings that are the essence of India.
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