Lava to invest Rs 500 cr to set up manufacturing facility in AP

In line with 'Make in India' initiative, domestic handset vendor Lava will invest Rs 500 crore to set up a manufacturing plant in Tirupati.

Earlier this week, Prime Minister Narendra Modi had laid the foundation stone for a dedicated mobile handset and electronics manufacturing facility at Tirupati, Andhra Pradesh. According to officials, apart from Lava, the facility will house brands like Micromax, Celkon and Karbonn.

"The manufacturing plant, which will be operational in 2017, will target production capacity of five million phones a month once fully functional. Lava will invest Rs 500 crore for this facility that will be set up over 20 acres of land allotted by the government," company's International Chief Manufacturing Officer Sanjeev Agarwal said. 

He added that the facility will aim to generate employment for 12,000 people. "Over the next few years, we plan to develop the entire manufacturing ecosystem in India and promote localisation of components," Agarwal said. Lava's existing manufacturing unit in Noida, which has a monthly capacity of one million units, was commenced six months back. 

"We have already achieved manufacturing cost as competitive as that in China (from Noida unit). Moreover, with our robust infrastructure, we are delivering products with 50 per cent better quality as compared to products made in China," he said.

This development is an important milestone in Lava's journey and will help deliver on the promise to 

empower people to do more and be more by generating employment and imparting skills, he added. 

In July, Lava had said it will invest Rs 2,615 crore over the next 7 years to set up two manufacturing units in India. 

Once operational, the units will have a combined capacity of 18 million handsets per month.