Khadi Commission launches Vichar Vastra

“Khadi kewal vastra nahi, ek vichar hai,” Prime Minister Narendra Modi had said recently. And in pursuance of his vision Khadi and Village Industries Commission (KVIC) on Monday launched Vichar Vastra, a single, simple, easy-to-wear garment conceptualized and designed by well-known fashion designer Ritu Beri.

“Vichar Vastra has versatility and can be worn by anyone and it gels with any pair of pants, salwar, skirt or even jeans,” said KVIC Chairman VK Saxena who launched the garment from KVIC’s flagship sales outlet at Connaught Place.

Priced Rs 1299/- the garment is affordable and worthy of making its own statement and it is a tribute to the spirit of Mahatma Gandhi, Saxena said adding the Prime Minister had often appealed to every Indian to buy khadi and promote it globally.

The sales from 11 AM to 5.00 PM on Monday were 1472 pieces, which showed its growing appeal to the general public. This time in a novel approach KVIC invited customers by SMS and the response received was overwhelming.

The KVIC Chairman in keeping with the spirit of Indianness has been keenly promoting use of khadi. Many celebrities and politicians have endorsed the Vichar Vastra and now it is available to the general public. 

Those who endorsed the Vichar Vastra include cricketer Virender Sehwag, politicians Meenakshi Lekhi, Shashi Tharoor, Pawan Verma, Jay Panda, Journalist Rajat Sharma; bureaucrat Amitabh Kant; CEO, NITI Aayog, Dr Naresh Trehan and famous model Nayanika  Chatterjee, to name a few. 

Vichar Vastra will be available throughout the country very soon.