Learn & connect

The British Council, in partnership with Edinburgh Napier University, is inviting applications to the South Asia Festivals & Culture Academy (SAFCA) in response to the growth of independent and established arts and culture festivals. This initiative bridges the gap between festival enthusiasts and industry experts, facilitating an exchange of knowledge and insights online in India and neighbouring South Asian countries. The South Asia Festivals Academy’s Intermediate Course starts in January 2024, with applications open until November 19, 2023.

SAFCA features a series of short courses specifically designed to equip festival managers with the skills essential for success in the ever-evolving festival landscape. These courses cover international programming and curation, leadership and governance, financial management, operations and staffing, marketing and audience development, risk management and health and safety, equality, diversity, and inclusion, as well as environmental sustainability.

“The South Asia Festival Academy is a fantastic opportunity for artists, performers, and those working in or interested in the festival sector to develop their business skills in an inclusive environment and learn from international festival experts,” said Alison Barrett MBE, Director India, British Council.

The intermediate course offered by SAFCA is the culmination of three years of experience, having evolved to align with academic BA Honours courses and adapt to the unique South Asian festival and cultural context. The programme is taught by festival academics and experts from both the UK and South Asia. Designed for festival directors, founders, entrepreneurs, and senior managers of arts and cultural festivals across South Asia, this is a 10-week immersive, structured skills development programme. Applications will be considered from those who can demonstrate active experience in a senior leadership role and possess 5–10 years of experience working within the festival and culture sector.