Intex sells over 15,000 Firefox smartphone units in just three days
5 Sept 2014 4:14 AM IST
Intex had launched the Cloud FX smartphone, priced at Rs 1,999. It claims that the device is the cheapest smartphone available in the country. ‘Intex has already sold 15,000 units of Cloud FX in just 3 days, which went on sale on 25 August exclusively on Snapdeal,’ the company said.
It added that maximum sales were reported from the Southern part of the country. The homegrown firm had recently roped in two actors —Anushka Shetty and Sudeep — as its brand ambassadors for the South market last month.
‘About 70 per cent of the sales took place in tier II and III markets. The device is a hit amongst the youth as maximum purchases were made by 18-25 year olds,’ it said. The company added that it will sell one lakh devices by the end of this month and reach the sales target of 5 lakh devices by year-end. The Cloud FX is targetted at consumers who are looking to upgrade from feature phones to smartphones.
It added that maximum sales were reported from the Southern part of the country. The homegrown firm had recently roped in two actors —Anushka Shetty and Sudeep — as its brand ambassadors for the South market last month.
‘About 70 per cent of the sales took place in tier II and III markets. The device is a hit amongst the youth as maximum purchases were made by 18-25 year olds,’ it said. The company added that it will sell one lakh devices by the end of this month and reach the sales target of 5 lakh devices by year-end. The Cloud FX is targetted at consumers who are looking to upgrade from feature phones to smartphones.
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