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Indo-American professor wins teaching award

An Indian-American assistant professor, who employs a game called "Baffa Baffa" to have students understand culture's role in business, has won the prestigious Peltier Award for her innovative teaching methods.

Rajani Ganesh-Pillai, who teaches marketing at the North Dakota State University, will be recognised for her efforts to bring hands-on experience, theory-based understanding and an enhanced global perspective to her students.

One of her innovative practices is a game called "Baffa Baffa," where the goal is to have students understand culture's role in business and how it can affect transactions and relationships.

"This is an eye-opening experience for a lot of students," said Chanchai Tangpong, professor of management at the university. "This makes them more aware of and more sensitive to cultural issue underlying marketing decisions."

Ganesh-Pillai is among four faculty members who would be honoured during the annual Celebration
of Faculty Excellence on May 6.
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