Holy cow! It’s a festival
9 Jan 2013 3:38 AM IST
Tried protecting tigers, the sparrows, the turtles? Now try your hand at something simpler. Try protecting the cows. This is exactly what Holy Cow foundation is all about. And that is what two nice afternoons in Select Citywalk celebrated.
The Holy Cow Music Festival, held over 4 and 5 January in the plaza of the mall, was an event put together by the Holy Cow foundation that brought together artistes like Jaydev Richardson from England, the Vrajvadhus from Vrindavan comprise a bass player from Ukraine, a guitar player from Moscow, a flute player from Kazakhstan, dhol/mridang player from Bangladesh with back-up vocalists from Canada and America along with dancing Gopis from Russia.
While Jaydev Richardson set the mood of the festival with his chants and songs, the dancing Gopis had the crowds entertained. The focus of the event was the protection of the cows integrally, but also on vegetarianism. Richardson is known for his variation of Stand By Me, which had the crowd joining in enthusiastically. A one man army almost when it comes to performing on stage, Richardson had the crowd quite entertained.
There were stalls to promote fresh milk products, food prepared with fresh produce alongside ayurvedic medicines.
Says Anuradha Modi, founder trustee of Holy Cow: ‘If the world turned vegetarian, the hunger problem could be solved.’ Feeding animals for slaughter takes away a chunk of the food available in the world and thus the deficit, she explained.
Speaking about the Holy Cow foundation, Modi says that it has just been six months that they have started but the response that they have received is very encouraging.
The main idea behind Holy Cow is to raise awareness about the role cows play in daily lives, thereby curbing their slaughter and mindless waste. ‘If the governement would curb export of leather and beef, cow slaughter would come down by 90 per cent,’ says Modi.
Cows not only provide milk, they also help in manure production and cow urine is an ingredient in a lot of Ayurvedic medicines.
While local Indian cows do not produce as much milk as the imported varieties like the Jersy cow, the milk quality in the Indian varieties are much better, says Modi. Not many are aware of this fact, she says, adding that because of this misconception, most farmers are opting for imported cows and letting the lcoal varients survive on the roads. Holy Cow works mainly to raise awareness amongst people through products made from cow milk etc, creating a platform to promote vegetarianism and take better care of the animals. The plaza area of the mall also had stalls which sold organic food, Ayurvedic medicines, wooden and papier mache artefacts, fun stalls to keep the kids entertained and more.
The Holy Cow Music Festival, held over 4 and 5 January in the plaza of the mall, was an event put together by the Holy Cow foundation that brought together artistes like Jaydev Richardson from England, the Vrajvadhus from Vrindavan comprise a bass player from Ukraine, a guitar player from Moscow, a flute player from Kazakhstan, dhol/mridang player from Bangladesh with back-up vocalists from Canada and America along with dancing Gopis from Russia.
While Jaydev Richardson set the mood of the festival with his chants and songs, the dancing Gopis had the crowds entertained. The focus of the event was the protection of the cows integrally, but also on vegetarianism. Richardson is known for his variation of Stand By Me, which had the crowd joining in enthusiastically. A one man army almost when it comes to performing on stage, Richardson had the crowd quite entertained.
There were stalls to promote fresh milk products, food prepared with fresh produce alongside ayurvedic medicines.
Says Anuradha Modi, founder trustee of Holy Cow: ‘If the world turned vegetarian, the hunger problem could be solved.’ Feeding animals for slaughter takes away a chunk of the food available in the world and thus the deficit, she explained.
Speaking about the Holy Cow foundation, Modi says that it has just been six months that they have started but the response that they have received is very encouraging.
The main idea behind Holy Cow is to raise awareness about the role cows play in daily lives, thereby curbing their slaughter and mindless waste. ‘If the governement would curb export of leather and beef, cow slaughter would come down by 90 per cent,’ says Modi.
Cows not only provide milk, they also help in manure production and cow urine is an ingredient in a lot of Ayurvedic medicines.
While local Indian cows do not produce as much milk as the imported varieties like the Jersy cow, the milk quality in the Indian varieties are much better, says Modi. Not many are aware of this fact, she says, adding that because of this misconception, most farmers are opting for imported cows and letting the lcoal varients survive on the roads. Holy Cow works mainly to raise awareness amongst people through products made from cow milk etc, creating a platform to promote vegetarianism and take better care of the animals. The plaza area of the mall also had stalls which sold organic food, Ayurvedic medicines, wooden and papier mache artefacts, fun stalls to keep the kids entertained and more.
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