Health Ministry ropes in Dravid for anti-tobacco advt drive
6 March 2015 5:38 AM IST
Health Ministry on Thursday launched anti-tobacco public advertisements and posters featuring former Indian skipper Rahul Dravid with an aim to encourage millions of young tobacco users to refrain from the deadly habit. Although Dravid was not present during the launch, health officials said the celebrity cricketer has already endorsed this and would be present during a bigger programme which the Ministry plans to organise next month.
“The association of Rahul Dravid with this cause will inspire the youth of the country to stay away from tobacco products,” Health Secretary B P Sharma said after launching the Public Service Advertisement (PSA).
He said the growing number of youths and women consuming tobacco in some form is a cause of grave concern, and the anti-tobacco campaigns need to target them. Dravid in the advertisement is seen giving the message that urges youths to stand as a “wall” against tobacco and cricket imagery has been used to put forth the message. The theme would be “No More tobacco - 21st century”, he said.
“The association of Rahul Dravid with this cause will inspire the youth of the country to stay away from tobacco products,” Health Secretary B P Sharma said after launching the Public Service Advertisement (PSA).
He said the growing number of youths and women consuming tobacco in some form is a cause of grave concern, and the anti-tobacco campaigns need to target them. Dravid in the advertisement is seen giving the message that urges youths to stand as a “wall” against tobacco and cricket imagery has been used to put forth the message. The theme would be “No More tobacco - 21st century”, he said.
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