Happy New Year shatters all records!

Shah Rukh Khan starrer Happy New Year has hit the right note with audiences as the film earned a record Rs 44.97 crore on the opening day of its release.

Produced by Shah Rukh’s Red Chillies Entertainment Pvt Ltd and directed by Farah Khan, Happy New Year is a heist drama. The film that released Friday also features Deepika Padukone, Abhishek Bachchan, Boman Irani, Jackie Shroff, Sonu Sood, and Vivaan Shah.

According to a statement released by the production house, the film has earned a ‘record breaking opening at the box-office in India’

‘Red Chillies Entertainments (RCE) Pvt Ltd announced today (Saturday) that their latest release, Happy New Year had a record breaking opening in the Box Office in India.

It has collected Rs. 44.97 Crs on the opening day. With 42.62 Crs in Hindi, 1.43 Crs in Telugu dub and 0.92 Crs in Tamil dub, HNY has become the highest opening day ranker in Indian films so far,’ said a statement.

Commenting on the performance of the film’s box office performance, Venky Mysore, CEO of RCE said, ‘We are delighted that the audience across India has responded brilliantly and shown their support for a film that has been produced with a lot of passion and love.’

Added Gaurav Verma, chief revenue officer at RCE: ‘The partnership with YRF in developing our distribution strategy has been excellent and has contributed to the record breaking opening.’

In just two days, the film has earned whopping  Rs 80 crore from just domestic box office and will cross the Rs 100 crore mark in India by Sunday afternoon.

Though the critics have rated the film averagely, the word of mouth publicity is overall strong. The film saw near 100-per cent occupancy at most of cinema houses yesterday and thus a bigger and better weekend is surely on cards.

Earlier, Aamir Khan’s Dhoom 3 held the highest opening day collections of 36 Crores, followed by SRK’s Chennai Express, which made 33.10 crores. How Happy New Year fares over the coming days  will be interesting to see!
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