Govt to amend Act to check misleading traditional medicine advertisements

 “The government is in the process of bringing the amended Drugs and Magic Remedy Act. The Law department has already approved it. Medicines sold through such advertisements while misguiding the public should be stopped,” MoS for Ayush Shripad Yesso Naik said.

To a supplementary that advertisements, making unrealistic claims are being used to sell products, he said, “It is true that there are advertisements of medicines making tall claims.

 The complaint is true to an extent. It is the state government that checks this and the Drugs Controller helps states implement the law.” 

 The Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 controls advertising of drugs in India and prohibits advertisements of drugs and remedies that claim to have magical properties, and makes doing so a cognizable offence.