Govt takes initiative to promote Beti Bachao Beti Padhao Scheme

The Ministry of Women and Child Development has launched an initiative to spread awareness on the ‘Beti Bachao Beti Padhao (BBBP-Save the girl child, Educate the girl child) Scheme’. The initiative has been launched in partnership with Celltick Mobile Media India Pvt Ltd. This campaign aims at promoting gender equality and importance of educating girls. There has been a steady decline in Child Sex Ratio (CSR) across India, with 918 girls per 1000 boys born as per the Census of 2011. Working with all major mobile operators, the BBBP campaign will be executed to reach over a 100 million users in India. The service will direct users to access more information about it.