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Google Shoppable Hangout coming to India via Myntra

Google has partnered with e-Commerce Myntra.com and Bollywood actor Hrithik Roshan to bring Shoppable Hangout on Google+ to India, a statement on Friday said.

Google+ Shoppable Hangout On Air enables up to 10 people to interact with each other on a multi-person video chat that is broadcast live to millions online, while allowing all the viewers to simultaneously shop, chat and comment. Using this Hangout, designers or retailers can publicly broadcast a multi-person video chat about their products while customers simultaneously browse through the exclusive catalogue.

'The Shoppable Hangout will provide users with a brand new online shopping experience, which will be like shopping Hrithik's clothing line with him at your side, except from participants' living rooms,' Google India Industry Director Nitin Bawankule said.

Besides products hosted on Myntra.com, the Hangout will also feature Hrithik's clothing line, HRX. It will allow fans to shop and chat with Hrithik online.

'Marrying the power of technology, social media, and e-commerce, we will provide our customers a novel, more personal, and interactive way to shop online on Myntra.com,' Myntra CMO Vikas Ahuja said. Roshan said he will use the opportunity to interact with his fans and shoppers to
showcase his clothing line.

Meanwhile, traditional PC’s global shipments dip 6.9%


New Delhi: Worldwide personal computer (PC) shipments declined for the seventh consecutive quarter in the October-December period of 2013, totalling 82.6 million units, preliminary results by Gartner said on Friday. The preliminary figures showed a 6.9 per cent decline from the fourth quarter of 2012, when the shipments totalled 88.7 million.

For the year, PC shipments were 315.9 million units, a 10 per cent decline from 2012.

‘This is the worst decline in PC market history, equal to the shipment level in 2009,’ Gartner said.
‘Although PC shipments continued to decline in the worldwide market in the fourth quarter, we increasingly believe markets, such as the US, have bottomed out as the adjustment to the installed base slows,’ Gartner principal analyst Mikako Kitagawa said in a statement.

‘In emerging markets, the first connected device for consumers is most likely a smartphone, and their first computing device is a tablet. As a result, the adoption of PCs in emerging markets will be slower as consumers skip PCs for tablets,’ Kitagawa added.
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