Google India launches campaign to empower 50-mn women via net
21 Nov 2013 5:55 AM IST
It has taken this initiative to create awareness about the benefits of Internet for the women and also to help in empowering them through digital literacy.
Google says that with over 200 million Internet users in the country and growing, India is on its way to becoming the second largest Internet market in the world overtaking United States. However, only one third of India’s current online users are women. The search engine giant says that multiple researches and studies have shown that having access to the Internet can be a boon for Indian women by helping them boost their self esteem and providing a lot of new opportunities for them. The company also said that internet access will help them fight against challenges like lowering maternal and infant mortality rates, low GDP rates in the country and poor standard of living and status in the society.
Commenting on the launch, Google India managing director and vice president (sales and operations) said: 'Lack of easy access to Internet, lack of knowledge on how to use the Internet and its relevance in their daily lives are the biggest barriers for women to get online. Helping women get online is an initiative that aims to overcome these barriers and empower women to improve their lives. We have already seen many cases of women benefiting greatly by using the Internet and we are really delighted to partner with leading brands in the country to join us in this ambitious project.'
Google global lead and vice president( marketing)Yonca Brunini said: ‘We are very excited to launch this first of its kind campaign in India. At Google, we want to contribute our knowledge and skills to help use technology to address humanity’s greatest challenges. I am delighted to share the success of a pilot programme that was carried out by us at a village in Bhilwara, Rajasthan. With this project we successfully completed a digital literacy effort of training over 100,000 women in Bhilwara and trained them on how to use the basic applications on the Internet.'
Partnering the effort are organisations like Intel, HUL and Axis Bank, which have committed to drive this
initiative through joint outreach efforts including Internet training in their digital literacy efforts.
Google says that with over 200 million Internet users in the country and growing, India is on its way to becoming the second largest Internet market in the world overtaking United States. However, only one third of India’s current online users are women. The search engine giant says that multiple researches and studies have shown that having access to the Internet can be a boon for Indian women by helping them boost their self esteem and providing a lot of new opportunities for them. The company also said that internet access will help them fight against challenges like lowering maternal and infant mortality rates, low GDP rates in the country and poor standard of living and status in the society.
Commenting on the launch, Google India managing director and vice president (sales and operations) said: 'Lack of easy access to Internet, lack of knowledge on how to use the Internet and its relevance in their daily lives are the biggest barriers for women to get online. Helping women get online is an initiative that aims to overcome these barriers and empower women to improve their lives. We have already seen many cases of women benefiting greatly by using the Internet and we are really delighted to partner with leading brands in the country to join us in this ambitious project.'
Google global lead and vice president( marketing)Yonca Brunini said: ‘We are very excited to launch this first of its kind campaign in India. At Google, we want to contribute our knowledge and skills to help use technology to address humanity’s greatest challenges. I am delighted to share the success of a pilot programme that was carried out by us at a village in Bhilwara, Rajasthan. With this project we successfully completed a digital literacy effort of training over 100,000 women in Bhilwara and trained them on how to use the basic applications on the Internet.'
Partnering the effort are organisations like Intel, HUL and Axis Bank, which have committed to drive this
initiative through joint outreach efforts including Internet training in their digital literacy efforts.
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