Goat sellers find online route more lucrative

However, if a buyer is hard-pressed for time and does not want to visit the dirty markets, one can establish a direct communication with sellers through well-known websites like OLX and Quikr.

Several users have utilised e-marketing and have come up with the innovative idea of selling goats online. Ranging from a host of varieties, these users boast of their collection. One such user boasts of his goat having a high personality and writes, “My goat with good <g data-gr-id="46">persnaluty</g>”. One can only hope that the consumer gets this goat’s <g data-gr-id="47">persnaluty</g>, oops personality, transferred into him.

Based on the pedigree of the goat, prices vary. While the cheapest varieties come at around Rs 10,000, some cost up to Rs 2,20,000. However, the costly ones justify the high price tag. 

Interestingly, a lot goes into rearing these goats. From feeding them properly to tendering care, the 
sellers have to dole out a lot in order to make them best suited to justify the fancy price tag.

The prices also vary depending upon another very interesting parameter—number of teeth. While the two-toothed goats cost less, prices shoot up the moment the goats have four teeth. One such user, Asad, posted an advertisement of his goat claiming, 2 <g data-gr-id="48">daat</g> <g data-gr-id="49">bht</g> <g data-gr-id="50">acha</g> h bht pyr h har chiz khta h kuch b dedo koi b sbji <g data-gr-id="58">khleta</g> h. (Very nice two-toothed <g data-gr-id="60">goat,</g> has almost every vegetable you offer).  Asad has tagged his goat at Rs 16,000. Another user, Rashid, owning a four-toothed goat has offered it at Rs 30,000.

However, the pricing is different in the open markets, for obvious reasons. In markets like Meena Bazar and Batla House, there is huge competition as not many have turned to online markets to sell their animals. In Meena Bazar, just behind Jama Masjid, Rafiq stands with two goats and hawks, <g data-gr-id="64">Chaar</g> <g data-gr-id="65">daant</g> <g data-gr-id="66">wala</g> hai, <g data-gr-id="67">dus</g> <g data-gr-id="68">hazaar</g> <g data-gr-id="69">mein</g> (Four-toothed goat at just Rs 10,000). On approaching Rafiq, hailing from Rampur, he greets with a sweet smile and says that his goats are the purest as they used to have their mother’s milk.

However, like Rafiq, there are many more sellers, with their herds, some cracking a deal and some patiently waiting to seal a deal with some customer. In Meena Bazar, goats do fetch a high price, but not as much as the ones available online. Here, the maximum price was found to be at 
Rs 1,50,000.

With sellers slowly turning to online marketing, soon the traditional markets may take a hit in years to come. A fine goat is now just a click away.
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