Gillette India to stop distributing Duracell batteries from November 30

FMCG firm Gillette India on Wednesday said it will not be the authorised <g data-gr-id="29">distributer</g> of 'Duracell' batteries in the country from November 30 in the wake of global divestment of 'Duracell' portfolio by its affiliate company, Procter & Gamble International Operations SA.

"The Procter & Gamble company <g data-gr-id="19">USA</g> has decided to globally divest the business of 'Duracell'. As a result of such divestiture, Procter & Gamble International Operations SA has decided to terminate the distributor arrangement entered into with the company," Gillette India said in a BSE filing.

Gillette has been acting as an authorised distributor of 'Duracell' batteries pursuant to an arrangement entered into with its affiliate company, Procter & Gamble International Operations SA.

It further said: "The company has received intimation from Procter & Gamble International Operations SA regarding <g data-gr-id="17">termination</g> of the distributor agreement...

“As a result of the termination, the company will not be acting as the distributor of 'Duracell' batteries with effect from November 30, 2015."