FreeCharge is set to spend Rs 2K cr on promotions and cashbacks

Snapdeal-owned mobile transactions platform FreeCharge on Tuesday said it will spend up to Rs 2,000 crore on promotions and cashbacks over 18 months to get more people transacting through digital platforms. The company, which has partnered five merchants for enabling users to make gas bill payments through its platform, is also aggressively tapping into the utilities segment.