For the artisans, it is fashion for a cause

Designers are there one too many. While most of them try to cater to their high profile clientele, rarely would you come across somebody who is giving back something to the weavers. Well, for the uninitiated, Anuradha Ramam is one designer who acknowledges the labour that her artisans put in to create stunning designs. Ramam, herself, is a self taught designer who is driven by a single passion: to preserve the old crafts heritage of the country and present it to the people of today with a contemporary touch. Ramam today, supports over 350 weavers and artisans of Andhra and Bengal who work exclusively for her and are involved in stunning creations.  A firm believer in giving back something to the society, Ramam donates a part of her earnings to make a better life for her weavers. Here’s a designer you want to keep in mind!