First Vivel Filmfare Awards in the East

East India has been the cradle of Indian Cinema with stalwarts like, Bimal Roy, Satyajit Ray, Mrinal Sen, Ritwik Ghatak and talents like Kishore Kumar, RD Burman, Manna Dey who have created celluloid history with national and international acclaim.

The iconic Black Lady, which has been a cherished possession of the biggest Bollywood stars, is poised to enter Tollywood. The Vivel Filmfare Awards 2013 has arrived in the eastern showbiz with the 1st. This is the first time that the much coveted film awards the ‘Oscars of India’ will toast the resurgence of Bengali cinema along with Assamese and Oriya films. The 29 awards that will be handed over in various categories include 21 trophies for Bengali movies and four each for Oriya and Assamese films on 29 March.

The Black Lady was unveiled by renowned Tollywood actor Prosenjit Chatterjee along with Tarun Rai, Chief Executive Officer, Worldwide Media, the publishers of Filmfare magazine, and Sandeep Kaul, Chief Executive, personal care products business, ITC Ltd.

‘There is a resurgence of Bengali cinema. Budgets of Bengali films are going up. They are getting more screens. Bengali cinema is increasing its market, which means the content has improved. Filmfare Awards toasting cinema here will certainly promote Bengali film industry and improve their prospects nationally,’ said Tarun Rai.

Prosenjit said, ‘In the last eight to ten years, new genres of actors have come to do films. The awards will give national exposure to films from the east and give a big boost to their fortunes.’
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