Finding Fanny premier 17 days before release
30 July 2014 1:56 AM IST
Finding Fanny is a quirky comedy directed by Homi Adajania and is set for release on September 12. It has a stellar cast of Deepika Padukone, Arjun Kapoor, Naseeruddin Shah, Pankaj Kapoor and Dimple Kapadia.
‘Premiering a film two weeks before its release has never been done and we are willing to stick our necks out with a unique product like Finding Fanny. We want opinion makers and regular movie-goers to watch the film and share their views. Sure, it could spawn a variety of opinions and this is a healthy sign. As long as this strategy generates an actively interested forum for the film, it works for us,’ producer Dinesh Vijan said in a statement here.
Confident about the film, Fox Star Studios' chief marketing officer Shikha Kapur said, ‘Homi has made an exceptional film. A product this strong and unique deserves an equally unique marketing approach. Thus, we are inverting the course of the promotions of Finding Fanny. We will be commencing our campaign with the premiere. The film is a comical story about five persons who venture out to find Stefanie Fernandes (Fanny).
‘Premiering a film two weeks before its release has never been done and we are willing to stick our necks out with a unique product like Finding Fanny. We want opinion makers and regular movie-goers to watch the film and share their views. Sure, it could spawn a variety of opinions and this is a healthy sign. As long as this strategy generates an actively interested forum for the film, it works for us,’ producer Dinesh Vijan said in a statement here.
Confident about the film, Fox Star Studios' chief marketing officer Shikha Kapur said, ‘Homi has made an exceptional film. A product this strong and unique deserves an equally unique marketing approach. Thus, we are inverting the course of the promotions of Finding Fanny. We will be commencing our campaign with the premiere. The film is a comical story about five persons who venture out to find Stefanie Fernandes (Fanny).
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