Senco Gold and Diamonds launches ‘Sencoverse’

Senco Gold and Diamonds launches ‘Sencoverse’

‘Senco Gold and Diamonds’, India’s leading jewellery retailer with a legacy of over five decades, has taken a major step forward in the fast-evolving digital landscape by launching its first virtual showroom, ‘Sencoverse’ on the metaverse. It’s India’s first virtual jewellery showroom on metaverse aimed at connecting with the new age customers to redefine their shopping by providing them with a more customised and seamless experience.

‘Sencoverse’ is a convergence of technology and artistry to bring the brand’s exquisite jewellery to life in the virtual realm. The initiative offers an end-to-end shopping experience to customers, from hassle-free browsing of the virtual showroom to selection of items to receiving the chosen pieces at their doorsteps. Customers can access ‘Sencoverse’ from the comfort of their digital devices from anywhere by simply visiting and entering some basic information.

Expressing his delight at the launch of this new initiative, Suvankar Sen, MD and CEO of ‘Senco Gold and Diamonds’, said, “The launch of ‘Sencoverse’ marks a significant leap in our digital transformation journey and our commitment to offering exceptional and hassle-free shopping experiences to our valued customers. We believe that the digitally savvy millennials and Gen Z shoppers are the future of retail and we want to be at the forefront of providing them with the personalised and convenient shopping experiences they want and need. With ‘Sencoverse’, we are confident that they will embrace this innovative way of shopping. This initiative is not only a testament to our commitment to innovation but also a strategic move into the future of retail.”

‘Sencoverse’ offers an immersive, interactive and gamified shopping experience. It allows customers to explore a meticulously designed virtual showroom, currently featuring a diverse collection of over 100 exquisite jewellery products. The showroom provides 360-degree views of jewellery items in stunning 3D detail, along with interactive features for zooming in on details and learning more about the products, enabling customers to experience the elegance of these finely crafted pieces in a whole new dimension. The showroom also has an integrated ‘Try On’ feature, allowing customers to virtually try on jewellery items using augmented reality technology and visualise how each piece complements their appearance.

Commenting on this, Joita Sen, Director and Head of Design and Marketing, ‘Senco Gold and Diamonds’, stated, “We are excited to announce the launch of ‘Sencoverse’, India’s first virtual jewellery showroom on the metaverse. This is a major milestone in our journey to offer innovative services to our customers. ‘Senco Gold and Diamonds’ is one of India’s most trusted brands, known for its craftsmanship and quality. We are proud to continue this tradition in the digital realm with ‘Sencoverse’. It currently showcases 100 of our exquisite products from the ‘Everlite’ collection and others and we plan to expand our product range in a phased manner. On this special moment, we invite our customers to explore ‘Sencoverse’ and experience the beauty of our jewellery in an entirely new way.”

As an engaging addition to the virtual shopping platform, ‘Senco Gold and Diamonds’ also announced the launch of a treasure hunt game within the platform. There are four missing jewellery pieces hidden throughout the ‘Sencoverse’. Users who can locate all four pieces will be rewarded with 500 reward points. These points can be redeemed at any ‘Senco’ store for exciting discounts and offers.

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