Nuvoco launches 'Duraguard Waterseal' Cement

Nuvoco Vistas Corp Ltd, a leading manufacturer of building materials, launched Duraguard Waterseal – a Portland Pozzolona Cement with unique water-repelling and damp-lock properties, across West Bengal.

Duraguard Waterseal protects the construction from water ingress, dampness, and efflorescence; resulting in higher resistance to and better protection from the harmful waterborne environmental pollutants; thereby increasing the structure's life and durability. With quality and innovation at the core of the organisation's philosophy, Duraguard Waterseal is produced using state-of-the-art technology where an insoluble coating forms over steel bars and enhances the overall life of the structure. The special mix of Duraguard Waterseal ensures an improved damp-lock process and a faster pace of construction without compromising on strength.

Duraguard Waterseal is best suited for, both, exterior and interior plaster jobs. When used in kitchens, toilets, bathrooms, and cellars; it would keep it free from dampness, and hence, result in improved hygiene. Apart from its unique water repellent properties, it also reduces exterior primer paint consumption by 20-25%, if applied directly upon the plastered surface. It will later be rolled out in other parts of the country as well.

Speaking on the occasion, Madhumita Basu, Chief of Marketing, Innovation, Strategy and IT, said, "We have always striven to launch top-quality and innovative products to cater to the ever changing and growing needs of the consumers. The launch of Duraguard Waterseal is aimed at addressing the current market demand and consumers need for a versatile product with excellent waterproofing property for beautiful interiors and exteriors. Product's workability will help us create a point of differentiation and highlight the advantages that our customers receive with our cement."