Indian handicraft reaches the land of Japan

Export Promotion Council for Handicrafts and Japan India Industry Promotion Association (JIIPA) organised participation of Indian Handicrafts Exporters in the 5th edition of India Trend Fair from July 24-26, 2019 at Belle Salle Shibuya Garden, Tokyo, Japan.

The Chairman EPCH, Ravinder Kumar Passi is leading the delegation of 10 member exporters and five National Awardee Master Crafts persons during India Trend Fair 2019. EPCH Handicrafts exporters are showcasing wide range Handicrafts, Textiles and Home Furnishing, Hand Crocheted Embroidery, Fashion accessories, Jute products , and Incense sticks among many other things.

The five master craftspersons awarded by the President of India have been deputed by O/o DC Handicrafts to performing live demonstration of traditional Indian crafts like Pashmina Kani Shawl from Jammu & Kashmir, Silver Filigree from Telangana, Madhubani Painting from Delhi, etc, to create awareness about Indian crafts under the banner of EPCH.

Sanjay Kumar Verma, Ambassador of India inaugurated the 5th edition of India Trend Fair 2019 in the presence of Ajit Chavan, Secretary, Textiles Committee, Ministry of Textiles, Govt. of India; Nobuhiro Komada, President of Nissenken Quality Evaluation Center Japan; Yosuke Yanagase, Chairman JIIPA; Ravinder Kumar Passi, Chairman EPCH, The Chairman AEPC, The Executive Director Texprocil, The General Secretary, GEAR. Verma and the delegates visited the Indian exhibitors as well as Master Craft persons at the fair. The delegates appreciated the crafts of Master Craft persons and guided them about the current marketing scenario of Japan and requirement of the products.

India Trend Fair is providing a comprehensive platform to Indian manufacturers to showcase their value added products to the most influential buyers and designers in Japan.

Rakesh Kumar, DG, EPCH informed that during the fair, Japanese buyers are enthusiastic and showing keen interest to plan their visit to India and visit the IHGF Delhi Fair scheduled to be organised at India Expo Centre and Mart, Greater Noida from October 16-20, 2019. Such B2B interactions between both Indian and Japanese side will help in promotion of Indian crafts in Japan.

The exports of Indian handicrafts have grown by 6.46% to 3803.55 million US Dollars in 2018-19. During this fair participation, the emphasis is being given on exploring new products and designs to increase exports to Japan and offer India as a preferable sourcing destination for Handicrafts, home décor, home textiles, and sustainable eco-friendly products from India.

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