A fight for clean air
A squad of specially designed autorickshaws fitted with live pollution meters will ply on the roads of Delhi-NCR under ‘Hawa badle Hum’ – a unique campaign under Hawa Badlo movement, which was launched on July 3 by B C Tripathi, CMD, GAIL (India) Ltd, from Bhikaiji Cama Place, New Delhi
'Hawa Badle Hum' campaign was launched on July 3 by B C Tripathi, CMD, GAIL (India) Ltd. from Bhikaiji Cama Place, New Delhi. A squad of specially designed autorickshaws fitted with live pollution meters will ply on the roads of Delhi-NCR under this initiative.
The autos, with planters and inspiring messaging, will urge the passengers to take a pledge and participate in a digital contest by submitting their ideas on combating air pollution. People can play their part by taking a pledge through the website www.hawabadlehum.changetheair.org.
This unique initiative under Hawa Badlo movement is a campaign that complements the recently launched web series 'Hawa Badle Hassu'. This series is heavily hinged on entertainment, where it conveys the message that stands for a crusade against air pollution and promotes environmental conservation.
'Hawa Badle Hassu' is now available for public viewing on SonyLiv platforms.
GAIL (India) Limited has been spreading awareness by inducing behavioral changes to ensure a greener and cleaner tomorrow through its movement Hawa Badlo. This movement has been actively working towards educating the Indian masses against air pollution through events, short films, contests, raahgiri's, pledges, on advocacy against air pollution, problems caused by it, and solutions for curbing it.
For the last three years, the movement has been able to mobilise collective societal efforts for improving the deteriorating air quality in India. GAIL (India) Ltd has been extending full support to Hawa Badlo and this movement has been successful in reaching out to more than 6 Crore Indians.
Videos and short films made under this initiative have been appreciated by other countries as well.
Hawa Badlo encourages sustainable and environment friendly lifestyle habits such as planting trees, cycling, walking, conserving energy and using cleaner energy sources like Natural Gas for industries, CNG for automobiles and PNG for commercial uses.
