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Facebook too knows a thing or two about love

For example, two people who are about to enter a relationship interact more and more on Facebook in the weeks leading up to making their coupled status official, up until 12 days before the start of the relationship, when they share an average of 1.67 posts per day.

Then, their Facebook interactions start to decline, presumably because they are spending more time together offline. But while they interact less, couples are more likely to express positive emotions toward their each other once they are in a relationship, researchers on Facebook’s data science team found.

Touching on everything from religion to age differences, Facebook has been disclosing such light-hearted findings in a series of blog posts this week, with one coming up later Friday and another, on breakups, Saturday. Friday, of course, is Valentine’s Day.

Facebook data scientist Mike Develin, whose background is in mathematics, notes that the relationship stuff is sort a side project for his team, the findings geared more toward academic papers than Facebook’s day-to-day business. His ‘day job’ is Facebook’s search function, how people use it, what they are searching for that isn’t available and how to make it more useful.
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