Faasos moving to mobile app-only mode in country

Online food-on-demand company Faasos on Wednesday said it is moving to a “mobile app only” service in the country. The platform has 800,000 downloads and the company expects to hit a million 

downloads in a couple of weeks, the company said in a statement. “Faasos has built a niche place for itself in the food ordering space across top 10 cities in India. 

“Surprisingly, even tier-II cities have shown tremendous traction for ordering via the app which led to 97 <g data-gr-id="25">per cent</g> of our delivery sales coming from the mobile app,” said <g data-gr-id="23">Revant</g> <g data-gr-id="24">Bhate</g>, head of marketing at Faasos.

The company believes that being app only lends itself well to the changing menu over breakfast, lunch, snacks and dinner, along with location-based delivery times, and location.

In terms of the products on offer, the business has recently expanded its <g data-gr-id="21">offerings,</g> and is among a limited list of breakfast delivering services across India.

The company has recently started delivering tea with snacks in Mumbai, a service that will soon be rolled out in Pune and Bengaluru as well.

In terms of expansion in tier-II cities, Faasos has made inroads in Indore and Baroda, the statement added.

Faasos has a strong offline supply chain and distribution coupled with the technology to connect all loose ends together, which has enabled them to generate revenues with bigger margins, <g data-gr-id="22">Bhate</g> said, 

adding, “all this is not possible when someone orders via a phone call or through a website.” As smartphone sales are growing in India at a much faster rate than desktops, more and more e-retail firms are opting to adopt the app-only route.