Experience the best in God’s Own Country!

In order to promote tourism and to bring forward the best of best features that Kerala, popularly known as God’s Own Country, offers to make one’s holidaying experience, heavenly, Kerala Tourism held a press meet with Nanda Kumar, Deputy Director, Kerala Tourism. The event, which took place in the national Capital on Friday had some cultural performances that enthralled the guests.

Kerala is the perfect holiday destination of India; from picturesque landscapes, exciting getaways to rich culture and heritage the state has a lot to showcase. As a ritual, the state brings you a 360 degree preview of India’s favorite destination; the essence of the state being captured in one single event. The idea is to witness the rich culture, extravagant heritage, magnificent landscapes, cuisine, music and art all in one show.

To strengthen Kerala’s position as ‘God’s Own Country’ and to create a destination pull, Kerala Tourism will also launch a new theme campaign to showcase Kerala and its unique attractions. Food festivals conducted in cities such as Ahmadabad and Mumbai to market Kerala’s authentic cuisine, one of the tourist attractions of the State. Kerala Tourism Development Corporation (KTDC) will come up with special discounted packages during the period.

Kerala Tourism has declared the period from April 2015 to April 2016 as ‘Visit Kerala Year’ and an array of activities are planned as part of it. In the wake of the fresh initiative, Kerala Tourism will explore more new markets like China, Sri Lanka etc.

A comprehensive festivals and events calendar will be prepared and promoted through multiple channels, including India Tourism Offices and Indian embassies abroad. Kerala will be promoted as a major “Wedding and MICE destination” through online campaigns. 

As part of its innovative water-based tourism facilities, the Kerala Tourism Infrastructure Ltd., under the state’s Department of Tourism, launched the Hop-on Hop-off boat service and Water Taxis, for the first time in India, in the backwaters of Kochi and in the Spice Route project of Muziris.