'With OTT, you no longer need to be a star to get hired'

Mumbai: Sayani Gupta believes that the rise of streaming platforms in the country has shattered the 'hierarchy of stardom' with artistes today getting work democratically.

Gupta has been praised for performances in films like 'Margarita with a Straw', 'Article 15' and 'Jolly LLB', but she found greater success on the digital medium with shows like 'Inside Edge' and 'Four More Shots Please!'

The Bollywood actor said OTT platforms have come as a boon for artistes who are now blessed with abundant opportunities, which the big screen would not have offered.

"The hierarchy of stardom has been shattered in a big way. People now know you, thanks to the internet and your shows. You no longer need to be a huge star to be cast in a show or a film. You are cast because you are right for the part. That is what is the most important," said the 35-year-old actor.

In her career of nearly a decade, the Kolkata-born actor has had three films released on OTT platforms, including 'Pagglait', which was one of the most critically acclaimed movies of the current year.

Gupta said the changing dynamics of the entertainment industry has ensured that the demarcation between a theatrical film and a movie releasing on a streaming platform has completely vanished.

"While I do not think that everything that is coming out is great - it mostly is not - but there is a lot of varied content that you can watch. As an actor, there could not be a better time to be a part of the industry," she mentioned.

She added, "A huge new horizon has opened in front of us. Now it does not matter if your film is coming in a theatre or on OTT. Certain films were never meant for the big screen and now we know that they do not have to. We are happy to watch a lot of shows and films on our own devices as the process has become more intimate."

Gupta currently voice features in the new 'Audible Original' thriller 'Buri Nazar'.

Sayani said she was fascinated with how the show transforms from a light-hearted family dramedy to a supernatural thriller.

"I thought it was an interesting twist as you do not quite expect what happens.

I liked the banter between the mother and the daughter, which is similar to what I have with my mother, although not on this topic. I was quite happy how it read and was thrilled to be doing it," she shared.

'Buri Nazar' is told through a series of phone calls and voicemails and penned by the playwright Madhuri Shekar. It is adapted into Hindi by Noopur Sinha.pti